Metal

Choosing a Metal

The metal you choose shapes not only the beauty of your jewellery but also how confidently it shines with you. Precious metals carry enduring value, strong global recognition, and the unique ability to be held as long‑term assets.

Platinum

The name comes from the Spanish word “platino,” meaning “little silver.”
Renowned for its strength, purity, and lifetime durability.
One of the most valuable precious metals on earth, second only to 24K gold in raw value, refined at 99.95% purity.
Jewellery-grade platinum is typically 95% pure platinum and 5% alloy, giving it ideal hardness for craftsmanship.

 

 

Key Characteristics The strongest jewellery metal, with a melting point above 1,750°C. Highly durable and resistant to both physical and chemical wear. Does not wear away over time. Naturally develops an elegant satin patina. Hypoallergenic and ideal for sensitive skin. Exceptionally pure and luxurious by nature.

Gold

Gold is the timeless cornerstone of the jewellery world and one of humanity’s most treasured stores of value.

24K Gold 24K gold is pure gold with no added alloys. Too soft for most jewellery applications—easily bends, dents, and scratches. The color is exceptionally bright and warm, often limiting design flexibility. Its high cost makes it less practical for everyday jewellery.18K Gold Composed of 75% gold and 25% alloy. The most popular premium choice for rings, watches, and fine jewellery. Less expensive than 24K gold and platinum, yet still holds high intrinsic value. Retains rich yellow colour and ideal hardness for detailed craftsmanship. Low risk of skin irritation, even for those sensitive to nickel. 14K Gold Made of 58.3% gold and 41.7% alloy. Harder and more scratch‑resistant than 18K, making it ideal for daily wear. Offers an excellent balance of durability, beauty, and value. Features a warm yellow tone slightly less saturated than 18K but still luxurious.